The consumer isn''t a moron; she is your wife. You insult her in-telligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. (Davik Ogilvy, American advertisement manager)
When you are skinning your customers , you should leave some skin on to grow so that you can skin them again. (Nikita Khrushchev, Statsman of the former Soviet Union)
Experience is not interesting till it begins to repeat itself, in fact, till it does that ,it hardly is experience. (Elizabeth Bowen, British novelist)
Experience never misleads; what you are missed by is only your judgement, and this misleads you by anticipating results from experience of a kind that is not produced by your experements. (Leonardo Da Vinci, Italian painter)
I have but one lamp wait which my feet are guided; and that is the lamp of experience. I know of no way of judging of the future but by the past. (Patrick Henry, Americna statesman)